There are five (5) key steps to success on the Internet. They are:
1. Having good, updated and unique content
2. The right design and branding of your web presence
3. A good “Online” reputation
4. Good cross links with other sites both in the same field and geography
5. Web Video of who, what, where and why your company should be on to do business with
Additionally, there are three (3) key areas of web development that must be considered to optimize your website’s productivity and ROI:
1. Website Design and Functionality
2. Conversion Rates
3. Search Engine Optimization, Placement and Promotion.
Website Design and Functionality
Design is the most obvious of all areas of web development, but usability is sometimes forgotten in the excitement of layout, splash animations and flashy graphics. Steven’s designs are easy-to-use, easy-to-navigate websites built with the user in mind. Clean, professional search engine friendly website designs are the goal.
You can generate traffic to your website through advertising and marketing, but is it working for you? Is it making you money? Do you know what your conversion rate is? Do you know how to measure it?
Search Engine Optimization, Placement and Website Branding
Through the use of related content, Meta Tags, Heading tags, links and other techniques, Steven’s team can position your site to climb in ranking on the major websites. By managing online advertising campaigns on sites that are highly ranked, they can not only increase traffic but increase relevance by managing your campaign on a monthly basis.
Steven also provides his clients with direct access and personal consultation on a regular basis. An advocate of teaching one to fish, rather than giving a fish, he educates his customers on the process and allows them to participate at any level they desire.
He can instruct your team on how to update your website, change promotional information, alter sales or specials, use your email account(s) effectively, add and remove pictures/videos, and much more.